Insights on AI-powered local event discovery, media business models, and building better community platforms.
Megan Rowe Five ways destination marketing organizations are already using AI inside What's Good, from automated event discovery to social carousels, each one built around a human approval step.
Read More →
Megan Rowe One carousel built in five minutes got 45,000 views and tagged close to 20 local partners. Here's how our social media carousel generator compounds the work you're already doing.
Read More →
Megan Rowe The AI worked perfectly. Events aggregated, the tool functioned exactly as designed. Nobody cared. Here's what that failure taught us about technology, trust, and what people actually connect with.
Read More →
Megan Rowe 40% of U.S. hotel bookings in June 2025 were made within seven days of arrival. That number is climbing. Here's what it means for your destination's event calendar - and why a full, current calendar is now one of the highest-leverage things a DMO can do.
Read More →
Megan Rowe We didn't set out to compete with tourism. We just built something for locals - and then the messages from tourists, Airbnb hosts, and visitors started coming in. Here's how the word of mouth flywheel started spinning, and the exact strategies behind it.
Read More →
Megan Rowe Cloudinary - a $2B company managing 60 billion assets for NBC, Shopify, and Walmart - just featured us in a case study. Here's why we chose enterprise tools from day one, and what that means for the DMOs we work with.
Read More →
Dustin Rowe Events are no longer just a nice-to-have for tourism boards - they are the single most powerful driver of visitor spending, community pride, and destination loyalty.
Read More →
Megan Rowe Adam Stoker put it plainly: if all you do is hunt, the house of cards will collapse. Here's why event infrastructure - not ad spend - is the compounding asset every DMO needs.
Read More →
Dustin Rowe Stuart Butler said it on Destination Discourse and it hasn't left me since. DMOs pour millions into campaigns while the actual infrastructure - the 'what do I do this weekend' experience - gets treated like an afterthought.
Read More →
Dustin Rowe Legislation blocks DMOs from marketing to residents - yet residents drive over half of destination traffic. Dustin Rowe joined Stuart Butler and Adam Stoker on Destination Discourse to unpack this paradox and why the answer isn't a workaround, it's infrastructure.
Read More →
Megan Rowe An investor said they'd back us without ever seeing a pitch deck. Here's the unconventional path - 30M impressions, public iteration, and contracts with entire cities - that made a deck unnecessary.
Read More →Schedule a demo to see how What's Good can transform your local event discovery and create real revenue for your market.
Schedule a Demo