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Your Shortcut to Views, Reach, and Real Partnerships?
Product Social Media Destination Marketing

Your Shortcut to Views, Reach, and Real Partnerships?

Megan Rowe

Megan Rowe

Co-Founder & CMO

4 min read

Here's exactly why we built our social media carousel generator: the hardest part of the work was already done.

Every weekend, our team in Wilmington pulls together what's happening around town, vetting sources and approving the data. That's the hard part, and we'd already put in the work. What we wanted next was to shout it from the rooftops - get it in front of as many people as possible. People want this information. We just needed a faster way to hand it to them.

The Test

We ran the carousel generator on a real weekend lineup. It pulls straight from our already-approved events - no re-research needed. Pick the events, choose five to seven images, customize the logo and headline, hit generate. It builds the carousel and writes the caption.

That one carousel, built in about five minutes, got 45,000 views and tagged close to 20 local partners - the venues, businesses, and organizers behind those events. That meant visibility for them too, in front of an audience most wouldn't reach on their own.

We ran it again for 4th of July events. That one hit 70,000 views.

~5 min
To build one carousel
45K+
Views on first run
~20
Local partners tagged
Instagram carousel post example Instagram carousel engagement stats

Why This Matters Beyond the Numbers

The views are the headline, but the real win is that this compounds work we were already doing. Vetting and approving events was never wasted effort - it just used to stop at the calendar. Now it becomes a second, shareable asset with almost no extra lift.

Part of why it works: the strategy isn't something the user has to bring themselves. I spent two years building an audience from scratch to 90,000 followers, and what I learned about what makes a carousel actually get seen is built into how the generator structures its prompts. You don't need a content background to use it well - the strategy is already baked in.

It also builds something harder to manufacture: real relationships with partners. Tagging a venue in a post getting tens of thousands of views is different from a cold email. It's visible, public, and puts everyone in front of the same audience at once.

The Bigger Pattern

This is the advantage of testing in our own backyard before it goes to clients. We run it in Wilmington, see the real numbers, and know it works before it reaches a partner. Not a hypothetical feature - five minutes of work and a result you can screenshot.

We'll keep testing this in Wilmington, and keep sharing what actually moves the needle.

Want to see the carousel generator in action?
We'll show you exactly how it works and what it looks like for your destination.
Schedule a Demo →

About the Author

Megan Rowe

Megan Rowe

Co-Founder & CMO

Megan is the Co-Founder and CMO of What's Good. She built an audience from zero to 30M impressions, has worked with 100+ hospitality businesses, and bridges audience behavior with product development.

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