We Use the Same Tech as NBC, Shopify, and Walmart. Cloudinary Just Wrote About Us.

Cloudinary recently featured What's Good in a case study.

Context: Cloudinary is a $2 billion company managing 60 billion assets for 10,000 customers including NBC, Shopify, Walmart Labs, and Peloton.

We're a three-person startup.

The Decision

Early on, we faced a choice: build with enterprise-grade tools or go cheap and upgrade later.

Most startups choose cheap. We went the other direction.

From day one, we chose Cloudinary for image and video management. Not the cheapest option. But the right one.

Why 93% Mobile Traffic Changed Everything

"Around 93% of our traffic comes from mobile, so we design and build everything with a mobile-first mindset." — Dustin Rowe, Co-Founder

When someone pulls up What's Good looking for something to do tonight, they won't wait for slow images or tolerate pixelated photos.

Event discovery is a split-second decision. If the visual experience doesn't work instantly, we've lost.

The Problem: Thousands of Images, Three People

We manage daily:

• Client-supplied images in every format
• User-generated content from locals and visitors
• Partner videos and promotional materials
• Event photos that need to look perfect on every device

Manually editing thousands of images? Impossible. Building our own infrastructure? We'd still be coding it.

AI Does the Heavy Lifting

User-generated images come in every size and aspect ratio. Vertical iPhone photos. Horizontal DSLR shots. We need them all to look cohesive.

Cloudinary's Generative Fill analyzes each image and intelligently fills background areas to match the original style. We set dimensions, AI handles the rest.

Result: Consistent, professional visuals across thousands of images without a design team.

What This Means for DMOs

When destinations work with What's Good, they get the same technology stack that powers NBC and Shopify:

The technology we chose three years ago is the same technology serving you today.

Building for Scale

When Visit Myrtle Beach came on board, we didn't need to rebuild anything. The foundation was already there.

"This expansion is made easier thanks to Cloudinary's APIs. What's Good can easily link data and images to top destinations like Myrtle Beach, which also uses Cloudinary." — Cloudinary Case Study

We built with enterprise tools so we could serve enterprise clients.

What This Tells You

If you're a DMO evaluating What's Good, our Cloudinary partnership means:

• We choose quality over shortcuts. Even when it costs more.
• We build for scale from day one. Enterprise infrastructure, not prototypes.
• We prioritize user experience. 93% mobile traffic means speed and polish aren't optional.
• We're committed to emerging technology. AI tools deliver experiences that would be impossible manually.

The Cloudinary case study validates that a small team with the right tools can compete with anyone. For our customers, it's proof that working with a startup doesn't mean compromising on quality.